ShaSha Co. is committed to respecting the personal privacy of individuals who visit our Web Sites. This page summarizes the privacy policy and practices of ShaSha Co.‘s Web Sites and how we collect, use and disclose the personal information learned about you from your visit to the Web Sites. ShaSha Bread and Co. Web Sites only include those Web Sites belonging to ShaSha Co. and not the web sites of other companies or organizations to which we may provide links.

1. PERSONAL INFORMATION
Personal information is information that refers to you specifically. With your consent, we gather personal information from you in person, over the telephone, or by corresponding with you via mail, e-mail or the Internet. All personal information created, held or collected by this department is protected under the federal Privacy Act. This means that at any point of collection you will be asked for consent to collect your information, and you will be informed of the purpose for which it is being collected and how to exercise your right of access to that information.

2. YOUR CONSENT
By using the Web Sites, you signify your consent to our collection, use, and disclosure of your personal information in accordance with this Privacy Policy. If you do not agree with this policy, you may not use these Web Sites.

3. PERSONAL INFORMATION YOU SPECIFICALLY PROVIDE
At ShaSha Co. we gather and use personal information to provide you with information that we believe you might be interested in. You are under no obligation to disclose any personal information to us at any time. However, if you would like to take advantage of the Web Sites’ features, we will ask you to register to become a registered user. In this process you may be asked to give your name, e-mail address, phone number, country of residence and a portion of your postal code or zip code for purposes such as facilitating communications with you or applying for access to certain features of our Web Sites. You may also be given options to provide additional information about your travel preferences and other demographic information. There is no charge for you to register or to use the Web Sites. The information you choose to give us will allow ShaSha Co. to assist in tailoring our Web Sites and our tourism marketing initiatives (including promotional offers from our partners) to individuals who use the Web Sites. It is always your choice whether or not to provide personal information. If you choose not to provide requested personal information, you may not be able to use certain features of the Web Sites.

4. INFORMATION AUTOMATICALLY COLLECTED
Non-Identifiable Information: As it is typical of many web sites, our Web Sites automatically collect certain non-identifiable information regarding Web Sites users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Web Sites, the Internet address of the web site from which you linked directly to the Web Sites, the operating system you are using, the sections of the Web Site you visit, the Web Site pages read and images viewed, and any content you download. The date and time you visited our Web Sites and the page which you visited on our Web Sites, along with the address of the web site you may link to from our Web Sites or the address of the previous web site you were visiting, if you linked to us from another web site. This anonymous/non-personal information which is gathered may be used for research and analytical purposes and we may provide this information to the operators of sites that link to and from our Web Sites to verify the effectiveness of such linkages or consumer travel preferences. We also use this non-identifiable information for Web Site and system administration purposes and to improve the Web Sites. We may disclose the nonidentifiable information to others and permanently archive it for future use. Cookies: Our Web Sites use “cookies”, a technology that installs information on a web site user’s computer to permit the Web Sites to recognize future visits by that computer. Cookies enhance the convenience and use of the Web Sites. For example, we use the information provided through cookies to recognize you as a previous user of the Web Sites (so you do not have to enter your personal information every time), offer personalized Web page content and information for your use, track your activity at the Web Sites to respond to your needs, and otherwise facilitate your Web Site experience. Cookies do not contain any personally identifying information. They cannot view or retrieve data from other cookies,nor can they capture files and data stored on your computer. Browsers may allow you to disable cookie collection if you wish, but doing so may affect your use of the Web Sites and your ability to access certain features of the Web Sites. Advertisements displayed on our Web Sites may also contain cookies. Those advertisements may be provided by third party advertising companies, and we do not have any control over, or any responsibility or liability for, the cookies used in the advertisements or for the use and disclosure of information collected through advertisement cookies. ShaSha Co. also employs software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. This software receives and records the Internet Protocol (IP) address of the computer that has contacted our Web Sites, the date and time of the visit and the pages visited. We make no attempt to link these addresses with the identity of individuals visiting our Web Sites unless an attempt to damage the Web Sites has been detected. Information on individual visitors is used by Canadian Tourism Commission employees who need to know the information in order to respond to your request or to ensure the security of this system.

5. USE OF PERSONAL INFORMATION
All personal information held or collected by ShaSha Co. is protected under the Privacy Act. This means that at any point of collection you may be asked for consent to collect your information. We will use the personal information that you provide to us to create consumer profiles. These profiles are maintained to enable our members or providers and potential providers of tourism products and services in the travel and tourism industry participating in our tourism programs to provide you with personalized travel and tourism information. You may also be specifically asked for personally identifiable information when using the Travel Notebook, sending electronic Postcards, registering for Travel Canada Newsletter or affinity programs, entering promotions or sweepstakes or sending feedback to ShaSha Bread and Co. and your consent to provide this information to industry members may be requested and obtained at that time. Any personal information you give us will only be used for the purpose of sending you tourism publications, newsletters and tourism notices and partner promotions; tourism research; for program, publication, advertising and Web Site evaluation and improvement; for questionnaires and responding to your comments or inquiries. You may receive marketing e-mails from ShaSha Co. if you have provided your e-mail address and agree to these services. From time to time we may use e-mail as a way to keep in touch with our members and other individuals and each e-mail includes a response address. If you decide you do not want to receive marketing or communication by e-mail, simply send a reply e-mail advising us and we will remove your name and e-mail address from our lists. We may use your information to create demographic or statistical information for research purposes. This information may be shared with providers and potential providers of tourism services in Canada. Such providers are given only the information necessary to perform those required services. However, these summaries will not include any personal information that could be used to identify you, unless you have specifically consented to this purpose or unless the information is necessary for them to perform those services. In addition, these providers are bound by strict contractual obligations prohibiting them from storing or using the information for purposes other than to carry out the service that they have been contracted to provide. They are also bound to protect the security of your information in a manner consistent with the privacy policies and practices that we are governed by.

6. CONSENT TO DISCLOSURE
By using our Web Sites, you signify your consent to the disclosure of your personal information in the following circumstances:

1. Disclosure to Canadian Tourism Product and Service Providers: We may provide your personal information to certain of our members. Before personal information is disclosed, the recipient organization will agree with ShaSha Co. to protect the privacy of your personal information in a manner that is consistent with this Policy and the Privacy Act and policies. Recipient organizations may use your personal information to provide you with email or other information about their products and services and other matters.
2. Disclosure to Service Providers: In order to permit the efficient operation of the Web Sites and to process certain transactions, we may disclose your personal information to certain service providers. The service providers to whom personal information is disclosed have agreed with ShaSha Co. to protect the privacy of your personal information in a manner that is consistent with this Policy.
3. Law Enforcement and Legal Disclosure: We may disclose your personal information to a government institution that has asserted its lawful authority to obtain the information or where we have reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to our legal counsel. The collection, use, retention and disclosure of your personal information is governed by laws and policies to ensure that your information is secure and treated with the utmost care and respect. Unless you specifically authorize us, we never sell or rent information about you to other parties.

7. SECURING YOUR PERSONAL INFORMATION
Once your personal information reaches us, it will be stored off-line on a system not accessible on the Internet. ShaSha Co. maintains strict current security standards to protect your personal information against authorized access, disclosure and alteration. Electronic client files are kept in a highly secured environment with restricted access. We routinely update on-line security technologies to ensure our Web Sites are secure.

Although ShaSha Bread and Co. takes all reasonable measures to maintain the Security of its Web Sites, the Internet is not a secure medium and security and privacy cannot be ensured. Internet e-mails are especially vulnerable to interception and forging. ShaSha Co. will not be responsible for any damages you may suffer as a result of transmitting sensitive personal information electronically or explicitly or implicitly authorizing ShaSha Co. or others to send confidential or personal information to you in this manner. The Web Sites are maintained by Business Interactive, an outside service provider.

Business Interactive is bound by contract with ShaSha Co. to comply fully with the above-stated policies of ShaSha Co. Any message you send to Business Interactive regarding the functioning of the Web Sites, and any personal information that accompanies the message, is included and protected by the Privacy Policy.

8. UPDATING, ACCESSING AND AMENDING YOUR PERSONAL INFORMATION
You may at any time, view and update your personal information or advise us to stop using or retaining it. We will then delete your personal information from our system. We may retain a summary of demographic information for research purposes, but this information will not be capable of identifying you. To help us keep your personal information up-to-date, we encourage you to amend inaccuracies and make corrections as often as necessary. However, sometimes errors do occur. Should you identify any incorrect or out-of-date information, we will make the proper changes immediately upon your notification. Where appropriate, we may communicate these changes to other parties who may have unintentionally received incorrect information for us.

Your access to your information is governed in accordance with applicable laws and the Privacy Act. To access your records on our Web Sites you are required to “sign-on” using an encrypted password to certain secured areas of our Web Sites. Passwords are necessary to identify you and authenticate your permission to access your accounts. If you are unable to provide the correct password, you will not be able to access these sections of the Web Sites.

9. LINKS TO OTHER WEB SITES AND DISCLAIMERS
The Web Sites may contain links to third party web sites or Internet resources, including web sites operated by ShaSha Co. members and tourism industry providers. When you click on one of those links you are contacting another web site.

ShaSha Bread and Co. provides these links only as a service and convenience to our visitors.

ShaSha Co. is not responsible for the accuracy or appropriateness of the information contained on such sites. We take no responsibility for the content at third party sites and a link to them in no way implies an endorsement or recommendation of the products, services or information found there.

A link to another site should not be construed to imply that the site is affiliated or associated with or authorized to use any trade mark, trade name, logo or copyrighted item that may be reflected in such other sites. No joint venture, partnership, employment or agency relations is created or implied as the result of reference to product or service providers on our Web Site or linkages to their respective web sites. ShaSha Co. has no responsibility or liability for or control over those other Web sites or their collection, use and disclosure of your personal information. Those third parties are solely responsible for the information contained within their site and they may impose their own terms and conditions of use in connection with access to and use of their sites. It is your responsibility to inform yourself of those terms. These sites may be subject to a different privacy policy and the policy of that site should be reviewed before navigating the site. ShaSha Co. disclaims all liability with regard to your access to linked web sites. When you link to sites external to ShaSha Bread and Co. Web Sites, you do so at your own risk.

10. PRIVACY POLICY CHANGES
This Privacy Policy may be changed from time to time in our sole discretion and without any prior notice. Revised Privacy Policies will be posted here. Your continued use of the Web Sites subsequent to any changes to this privacy policy will signify that you consent to our collection, use and disclosure of your personal information in accordance with the changed policy. Accordingly, when you use the Web Sites of ShaSha Bread and Co., you should check the date of this policy and review any changes since the last version. We suggest that you bookmark this page and periodically review this Privacy Policy to ensure that you are familiar with the most current version.

11. APPLICABLE LAWS
The laws of the Province of Ontario and of Canada shall govern as to the interpretation, validity and effect of this Policy despite any conflict of law provisions of your domicile or residence or location. By using any of the Web Sites of ShaSha Co. you consent to submit to the exclusive jurisdiction of the courts of the Province of Ontario or Canada in any action or proceeding instituted as the result of use of the Canadian Tourism Web Sites and this Privacy Policy.

12. DISCLAIMERS
The information and services provided on our Web Sites are provided as free public services. Although we endeavour to ensure that the content, information and services area as current and accurate as possible, errors may occur. Therefore, we cannot guarantee the quality, accuracy, completeness, timeliness or availability of the information and services provided. Users should verify all information before acting on it. Prior to making any vacation plans, users should verify all information directly with the tourism facilities, destinations and service providers. A reference or listing on the Web Sites shall not be interpreted as any endorsement or guarantee of availability or quality of the events or facilities, or of the accuracy of the information concerning such events or facilities.

ShaSha Co. disclaims all warranties, representations and conditions regarding the use of the Web Sites or the information or services provided, including all implied warranties of merchantability, fitness for a particular purpose, noninfringement, whether express or implied, or arising from a course of dealing usage or industry practice.

ShaSha Co. may on occasion include promotional contests on its Web Sites. Such promotional contests are subject to their own terms and conditions. ShaSha Co. assumes no responsibility whatsoever and under no circumstances, including but not limited to negligence, shall it be liable for any damages whatsoever resulting from, arising out of or in connection with its operation of promotional contests. ShaSha Bread and Co. is not responsible for any direct, indirect, special, incidental, consequential or any other damages whatsoever and howsoever caused, arising out of or in connection with the use of the Web Sites or in reliance on the information available on the Web Sites, including any loss of use, lost data, lost business profits, business interruption, personal injury, or any other pecuniary loss whether based on negligence, breach of contract or cause of action, regardless of whether ShaSha Bread and Co. has notice of the possibility thereof.

13. CONTACTS
If your concerns have not been addressed adequately, you can contact the Office 416-255-0416 or [email protected] or by postal mail to:

ShaSha Bread Co.
20 Plastics Avenue
Toronto, Ontario
M8Z 4B7
Canada