The Heart of Clean Eating

Consumers have been told to check the nutritional panel at the grocery store because let’s face it – some companies are not very forthcoming.  They tell us a product is good for us when really, it’s not as good as we think.  Knowing exactly what we’re putting in our mouth is vital to our health.  Some consumers are familiar with the additives and preservatives that are listed on food packaging labels, such as sulphites.   However, they are unaware of the chemical additives used during the manufacturing process.

You may have read about Hydrogen Peroxide (H₂O₂).  Used to bleach foods such as wheat flour, edible oil, or egg whites, it is also used as an antimicrobial catalyst for packaging materials.  The food grade solution of H₂O₂ is regulated in Canada and has been deemed safe for consumption, however it fails the ShaSha Standard – if we wouldn’t use it to feed our family, we don’t use it at all.  Exposure to H₂O₂ in its natural state can cause irritation of the eyes, nose, throat, and lungs.  So what side effects will science present in 20, 40 or 60 years from now?  We don’t know and we don’t want to find out.

At ShaSha Co. we use a non-chemical system to sanitize our products and packaging. It’s our mission to provide healthy foods in its purest form; the primary reason we operate an organic and natural operation dependent on local organic farming. Our ingredients are free of inorganic fertilizers, pesticides, and herbicides and are not subject to any genetic engineering processes.

There has been continuous advancement in the practice of not only eating healthy but eating clean.  Consuming food in its most natural state, or as close to it as possible, is a lifestyle approach supportive of a long, healthy, and happy life.  We have to be cautious about the chemicals used during the manufacturing process as its use defeats the purpose of what we are trying to achieve.

Our advice to consumers is to learn about the manufacturing policies and practices at different companies.  It’s healthy to understand what types of agents are used to create the foods we consume.  It’s not healthy cleaning them using chemical additives._.

The policy here is “Hell No H₂O₂!”