Greenwashing is the practice of using words like ‘natural’ or ‘organic’ on a product to entice buyers even when the products don’t deliver. While the fact that consumers are demanding food that is healthier and contains fewer chemicals is a promising development, studies show that many companies are not telling the whole truth on their labels. This is partly because there aren’t stringent guidelines which companies need to meet in order to use words like ‘natural’ and because the standards that do exist are poorly enforced by the regulatory agencies.