Shasha launched his artisan bakery in June 1998 with bakery facilities on Queen Street in Toronto. He sold small batches of organic baked products to high-end gourmet stores in Toronto and would later develop the renowned heart-shaped ginger snaps for which his company is now famous. In 1999 he moved to new facilities in Etobicoke Ontario, manufacturing 4 different lines-of-product serving customers throughout Canada, the U.S, and internationally. Shasha continues to be a student of food chemistry having visited over 50 countries to discover new techniques and ingredients to better meet the needs of customers seeking a well-balanced and healthy lifestyle. Shasha in involved in Government lobbying efforts and in various food associations in Canada and the USA in support of Organic farming and healthy food manufacturing.

Shasha was also the founder and President of the Artisan Bakers’ Quality Alliance (ABQA), responsible for certifying authentic artisanal breads with a minimum 4 hours of fermentation for improved health and digestibility.
Today, Shasha continues to search for solutions to obesity, diabetes, allergies and other illnesses by changing what we eat and putting the nutrients back into nutrition!

To learn more about the man behind the bread check out his YouTube channel or subscribe to the Facebook and Twitter located on the homepage.